Adwords Quality Score help
October 28, 2008 – 5:44 pm
If you’ve used adwords before to get traffic for sites, you may have noticed that sometimes the amount you have to pay for clicks for certain keywords goes up because of something they call a low quality score for the ad. If google adwords is showing low quality scores for many of your keywords and ad combinations, you may be spending a LOT more than you need to on your advertising.
Here are some things you can do to help improve the quality score.
Start by improving your landing page and use Google Adwords keyword tool to analyze the page and extract the keywords IT sees as important. It would be a good idea to pass it through any online page analyzer nad see what keywords IT sees as important and relevant to the page.
With that in mind customize the ad text to make sure that you have some of those same relevant keywords (to both the landing page and the search term(s) you’re targeting.) You might think of it as a three way balancing act. You’re trying to make the keywords agree between 1) the landing page, 2) the ad copy and 3) the search terms you show up for.
Here are a couple of articles that may shed a bit more light on the topic for you.
As the quality score of the ads increase your cost per click can actually go down. (In some cases significantly.) So, it’s worthwhile to try to do everything possible to increase the quality score for your ads. (Even if it means managing several separate campaigns to keep your keywords tightly focused.
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