How to Make Money Blogging
November 8, 2009 – 8:31 pm
So many people have these ideas in their head that they can make money blogging really just by sitting down and blabbing about their lives. Now, between you and me most peoples lives aren’t really going to draw much of a crowd, much less some real advertising dollars. But some seem to have this illusion that people will care where they go and who they see and really miss the whole point about the “make money online” part of the whole make money blogging equation. Think about it this way…. Product placements in movies work out financially because a lot of people are watching. It’s a mass market. Really there is very little targeting of content to the products advertised. The thing is for mass marketing you have to have MASS! In other words you have to have a huge audience. That’s why most people that know How to Make Money Online realize that the key is in targeting a niche. In other words they specialize and instead of talking about everything under the sun that they want to on one site they focus on a subject. Money Making Ideas might be a good subject to focus on for example and fill the site full of money making ideas giving lots of detail about how the ideas might be implemented and you will get lots of targeted ads if your using adsense and if not, then over time and you get to draw some good targeted traffic you may draw the attention of some advertisers directly. Another idea is a site about how to earn money online with adsense. Does it have to be in the money making niche? no….
Many people find great success (and less competition) by focusing on specific types of products. The iphone for example or accessories for those products. Look around your house and look at the various products everything from ovens to grills, bedding and duvet covers to shower curtains are things that could potentially be good topics for a targeted site. Why?
First and foremost the majority of my experience is coming from adsense, but it’s fairly simple in principle. You want to target things that if someone is searching for that item there’s a high likelihood that they want to buy it. Because long story short it’s the people interested in buying that are going to be good advertising catches. How often have you searched for the lowly Microwave oven. Probably not too often, I would be willing to bet you’ve only searched for microwave ovens when you’re looking to buy one. So, when your search drives you to a site talking about microwave ovens that the site doesn’t sell, the advertising takes care of that. The advertisers are selling microwave ovens, the site provided information on ovens as well as the ads and the searcher is looking to buy microwave ovens. It’s the same age old principle of bringing the buyer and the seller together and everyone gets what they are looking for out of the transaction. Advertisers get an interested customer, site owner gets a few cents or more and the searcher gets a new microwave or at least further along in the purchasing process.
So, lets compare this to a site about nothing in particular. First, google looks at the page to serve up ads and doesn’t really know what this site is about. So you may get a mishmash of ads that include blog related ads (make money blogging style ads for instance.) The visitors that get there probably aren’t there to learn about how to make money blogging unless there really is a post about that and when they click on an ad they’re really less likely to convert into a buyer because they’re just browsing through somebodies personal blog and liked the look of the ad.
The moral of the story is this. To make money with adsense and blogging, do one thing per site. Focus very well, create content to rank well in the search engines. Search visitors are your money in the bank. Once you get one site going well repeat and repeat and repeat as much as you like with other areas. It really is one of the easiest ways to earn money from home that there is.
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