Email Safelists
No one likes junkmail, things that come out of nowhere, that is why there are email safelists. People basically sign up and then have to CONFIRM that they signed up by clicking a link. This way anyone using the list knows for certain that the recipients signed up for the list and can get off of it easily.
Email can be a powerful marketing tool. I believe I recall reading that some big name advertisers found better response rates for email than direct postal mail. That is impressive when you think about the relative value we put on email versus postal mail (I consider a letter to be more valuable…) Think of the cost of a large postal mailing though in comparison to email…
Anyway, here are some good resources for email safelists:
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